Julia Staszczak is a Doctoral Candidate (DC) in Information Systems at the Norwegian University of Science and Technology. She holds an MSc in Management, with a specialization in Business Analytics, from the University of Warsaw and spent a year studying International Business in France. Julia began her career at a startup, advancing to Project Leader, where she developed an educational platform that emphasized the real-world implications of blockchain technology. She collaborated closely with seasoned professionals, gaining valuable experience and insights into the industry. Her current research examines the multifaceted dynamics of innovation diffusion, with a particular focus on blockchain assimilation within organizations, amplified by network effects. Julia is also deeply interested in the balance between individual autonomy and collective security in the development of digital trust ecosystems, specifically through advancements in SSI and SBTs. Additionally, her interests extend to CBDCs and their potential to enhance financial inclusion while addressing privacy and surveillance concerns.